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Preparing to Launch


The Ups, Downs and Sideways of Working Motherhood

Preparing to Launch

Alex Steinman

I have had the craziest four months of my life. Raising a toddler, becoming a waddler and transitioning to a new role at work have been the most rewarding and tiring experiences. I wouldn't trade any of them for a day off. Seriously. I find energy in even the most exhausting moments, which is why I'm addicted to change. That's not to say I never need a break (taking those small moments allows me to be energized by the crazy), but I'd be lying if I said I actually enjoy down time. I've noticed I go through eight stages when I start feeling overwhelmed:

  1. Denial
  2. Wine
  3. Paralysis
  4. Panic
  5. Wine
  6. Beyoncé
  7. Reinvention
  8. Wine

By the end, I have a nice buzz and about ten other things I've added to my plate. Now pregnant, I've replaced the wine with donuts. I'm not mad about it. You do you.

After a few months of Beyoncé, hundreds of donuts and a healthy dose of reinvention, I'm excited to announce the launch of a new apparel line. Strong Like Mama will soon sell apparel with positive, strong messages for moms, babies and kids. I'm working with a tribe of badass women to bring this to life, and I can't wait to get it on my site this summer! Designs and pre-order details coming soon.


Proceeds will go towards organizations that support other strong mamas like the Jeremiah Program and Everyday Miracles. If you have other suggestions for organizations (local or national) focused on nurturing mamas and their babies, send me a note at That's right, I have an email now!

Cheers to all the strong mamas out there. You're about to get outfitted with sweet gear as cool as you.